what it is that you do<\/a> and who you want to connect it with.<\/p>\nAsk yourself, “who is my ideal audience here? Who are my ideal clients?” When most people start asking themselves how they can connect with their ideal audience, they immediately think social media. Inevitable. I have<\/em> to use this. There’s no other opportunity for me to do that. That makes sense because it’s technically “free”, it’s generally easy to use, and there are millions upon millions of people scrolling at every hour of every day.<\/p>\nBut, social media hasn’t existed for the same amount of time that humankind has had composers, okay? Social media hasn’t existed for the entire time that humans have had singing careers, music careers, art careers, or writing careers. You do not need to have it to necessarily make those things happen. It is a tool that you can use to further your process.<\/p>\n
Determine which platform helps you attracts your ideal client\/collaborator.<\/h4>\n
One of the reasons creative types rely on social media so much is that we’re often in a personal brand type of businesses. The people who know you are going to buy from you. People in your community are getting a sense of what you do, what your skills are, and how you differentiate yourself from the field from the content you post. When I share posts that show that I’m really committed to singing completely new works for the voice, I love working with composers, and I love to create the performance practice around a piece and see it live beyond me – my community understands that’s what I’m about. The people who are my ideal audience, my ideal client, are attracted to me because they’ve ingested that information.<\/p>\n
After that, you’re ready to ask yourself, “Where do people who buy the thing that I sell show up regularly? How do I connect with them? How do I make sure that my offers, the things that I do, the things that I get paid for, my unique value is in front of them in a way that they can make a decision on it?”<\/p>\n
Social media can be an incredible tool. It can also be incredibly detrimental, and we have to navigate that as people. So if it is not for you, it is not for you. And there is no shame in that.<\/p>\n
Final prompts for choosing your social media platform:<\/h4>\n\n- It’s easiest for me to create, batch, and schedule content for this platform:<\/li>\n
- My community tends to spend time and connect with each other on this platform:<\/li>\n
- It’s easiest for me to connect with long-time and new friends\/colleagues on this platform:<\/li>\n
- It’s easy for me to search for topics I’m interested in on this platform:<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Today we’re talking about social media. This is a little tricky because I’m pretty sure you found this blog post because of social media. So I understand that the question, “Do I need to be on social media to ‘make it’?” is a little meta (pun intended…) I am on the receiving end of this […]<\/p>\n","protected":false},"author":4,"featured_media":88738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","wds_primary_category":0,"footnotes":""},"categories":[543],"tags":[550,1862,1864,1238,1861,1863],"class_list":{"0":"post-88737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-29-days-to-diva","8":"tag-29-days-to-diva-2","9":"tag-communications-tools","10":"tag-content-creation","11":"tag-music-entrepreneurship","12":"tag-social-media-for-musicians","13":"tag-social-media-marketing","14":"entry"},"_links":{"self":[{"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/posts\/88737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/comments?post=88737"}],"version-history":[{"count":2,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/posts\/88737\/revisions"}],"predecessor-version":[{"id":88765,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/posts\/88737\/revisions\/88765"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/media\/88738"}],"wp:attachment":[{"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/media?parent=88737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/categories?post=88737"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sybariticsinger.com\/wp-json\/wp\/v2\/tags?post=88737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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