I am the singer for your project, your company, and your production. Lead magnets, all the rage in the information products sphere, are usually content guides that solve a specific problem for your desired audience in exchange for their email address.\u00a0This concept has been on my mind for quite a while when it comes to the classical singer\u00a0world. Now, I am sharing everything I’ve found out\u00a0with you right here.<\/p>\n The idea behind a lead magnet is that you want to build your email list and get those subscribers into your sales funnel. “Do I\u00a0even have a sales funnel?” some of you are thinking. Yes! You want visitors to your website to offer you gigs.<\/p>\n Your lead magnet needs to solve a specific issue for your audience and\/or provide value to them. First, we have to think about who is coming to our website, who we are marketing to in our newsletters, and what action we want them to take next. Your lead magnet needs to solve a specific issue for your audience and\/or provide value to them. A couple of\u00a0ideas that I’ve been tossing around specifically for singers:<\/p>\n In my experience, I decided that I want composers who come to my website to reach out to me about potential projects. I created a “Write for Megan”<\/strong> infographic to give them specific information about my voice and who I am as a singer. Wanna see it? <\/em>Leave a comment below and I’ll send it your way.<\/p>\n I’d love to hear your creative lead magnet ideas for singers! Leave them in the comments or hit me up on twitter at @mezzoihnen<\/a>.<\/p>\n (Divas, I hope you’re already using an email marketing service since we covered that in the most recent 28 Days to Diva. Need a refresher course? Email me for access<\/a>.)<\/p>\n Next, to get\u00a0visitors to sign up for your email list, you’ll need to make subscribing easy and fast. You’ll need to place your opt-in forms strategically to encourage people to sign up. I highly recommend SumoMe<\/a> for anyone using a self-hosted WordPress<\/a> site.<\/p>\n The process goes:<\/p>\n Finally, the most important daily action item from this post is to really think about what the visitors to your website want and need from you. What is the one issue that you specifically solve for your audience? Now, decide how you can offer that in lead magnet form. Your lead magnet is the digital business equivalent to the perfected “come hither” look at a cocktail party. Make it a stunner.<\/p>\n![\"Tweet:](\"http:\/\/clicktotweet.com\/img\/bg-twitter.png\")
<\/a><\/p>\n<\/blockquote>\nYour 29 Days to Diva – Day 8 Challenge is to Decide on a Lead Magnet.<\/h2>\n
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<\/a><\/p>\n<\/blockquote>\nSteps to Lead Magnet\u00a0Awesomeness<\/h2>\n
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Make Your Lead Magnet Available<\/h3>\n
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\nDon’t Forget!<\/h2>\n